Silos, silos, everywhere

Now these types of efforts [ … ] are traditionally located in the marketing department. But in high tech, marketing is too ignorant to drive the bus. What appears to the generalist to be a a simple change may in fact cut across some fundamental technology boundary in a radically in-appropriate way. Or conversely, what looks impossible to achieve may in fact be a by-product of a minor adjustment. In either case, engineering must be a direct partner in the effort, or it is is wasted.

Crossing the Chasm, Geoffrey A. Moore

(Thanks to @jtf for the recommendation)

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  1. […] This post was mentioned on Twitter by Haikal Saadh and Saager Mhatre, The Build Doctor. The Build Doctor said: [Blog] Silos, silos, everywhere http://bit.ly/hVwa4I […]

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